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Extra Income Through
Chocolate Making - Part VIII
Marketing Tips

By Bob Sherman

Welcome to part eight of this series. In this segment I will begin discussing marketing for your chocolate business. In part seven of this series I discussed how to determine your selling price for each chocolate, but now the real work begins.

In an ideal world, people would be lining up to buy your products. In the real world, that is possible but it may take a lot of work to reach that point. The following hints and tips will form the foundation of your marketing strategy.

Confidence
It is essential to be confident in your products and pricing. If you're not confident in yourself, then don't expect customers to be. When speaking with customers, a lack of confidence sometimes comes across as evasiveness, or other behavior normally associated with shady business persons. If you have followed this series, you have no reason not to be confident.

You have researched your market.
You have a top quality product.
You are charging a fair price.

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Disclaimer: The information presented here is accurate to the best of my knowledge and common chocolate making practices as of the time of this writing - June 2009. The author and the publisher accept no liability for the use or misuse of any of the information presented in this article. This article is presented for informational purposes and is used at your own risk.

Author: Bob Sherman

Publisher: Bobby's Craft Boutique Inc.

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