Artisan Bread?
A currently running commercial for a fast food sandwich claims to be made on “Artisan Bread”.
Being an artisan myself, I was initially outraged at the thought of calling a product mass produced to supply thousands of restaurants “artisan bread”. After all the definition of artisan is a skilled craftsman, not skilled machinery.
On doing a bit of research it turns out that it is actually an uncommon name for a very common product - sourdough and other types of breads using a starter in place of yeast. It is probably the most common type of bread available from the invention / discovery of bread up until the commercial availability of yeast in the 1900’s.
So much for rightous indignation, but I still can’t accept calling a mass produced product artisan bread just because it is made with a recipe similar to that used by artisans to make it by hand for thousands of years.
Bob Sherman is the author of several candle making books as well as hundreds of articles and projects on candle making, chocolate making, leather carving, plaster craft, and soap making.